In Conversation with Frette CEO Filippo Arnaboldi - Sentient Jet
In Conversation with Frette CEO Filippo Arnaboldi
October 3, 2018

On the heels of Frette’s Style of Living release—a new collection that bucks trends and celebrates the legacy of luxury— Arnaboldi reveals the DNA of thought leadership.


Considering Frette was established in 1860, how would you define the concept of “legacy luxury”? 

The concept perfectly aligns with our brand. Our history is rooted in manufacturing of linens that were of value, stylish, and precious in the past—and we still offer those qualities in our products more than 150 years later. At Frette, “legacy luxury” is truly defined by quality craftsmanship, innovative designs, precious materials, and unmatched comfort.


What is the most critical component in running a company in today’s increasingly fast paced world? 

Planning, people, and a cohesive communications strategy are important factors in keeping the different part of the business aligned and in delivering excellent, quality products and experiences to our clients worldwide.


What are your biggest challenges as a CEO in an ever-changing digital landscape? 

Developing an omni-channel brand that incorporates these new digital touches within our different categories: retail stores, the Frette website, at wholesale locations, and with hospitality partners. While we are always in the process of looking ahead to the next new platform or technology and finding ways to grow with it, we have formed a strong and meaningful presence in our digital representation.


Time has become one of the ultimate luxuries. How does Frette connect us with those that matter most? 

Frette’s offerings help to make the home—a place where we connect with friends and family—even more special. Our stores offer gift items for weddings, anniversaries, birthdays, and holiday hosting, all special and memorable occasions with others. Whether it is helping our clients to give a memorable gift or to make their homes more hospitable, we offer products that help elevate the experience in one’s home in order to facilitate the building of meaningful connections.


What has been a pivotal “a-ha” moment for you in business? 

The development of our new design journey, Style of Living. The highlight of the new offering is that all items can be mixed and matched and feature Frette’s concept of product agility for unlimited design possibilities. Style of Living allows Frette clients to develop a personalized, assorted combination of singular elements for their bedroom, bathroom and other living spaces (like the living room, study and other common areas). And because the offering is no longer seasonal, clients can combine their existing items with new ones as their style and tastes develop, without the constraint of time.


Who would you consider business mentors, and has there been a book or novel that has been influential in your vision?

I recently read and enjoyed “Four Seasons: The Story of a Business Philosophy” by Isadore Sharpe, founder and chairman of the Four Seasons.


What is a daily habit you practice that leverages personal or professional success? 

I do Pilates every morning and spend time with my family.


What destination is currently on your bucket list? 

China. I enjoy traveling to different areas within the country that I have never seen because of its uniqueness, its alluring newness, and awesome growth of the country.



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