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Sentient Jet Offers Derby Air Service and Exclusive Breakfast Hosted by Brand Ambassador Bobby Flay for Kentucky Derby

BRAINTREE, MA – April 5, 2017 – Sentient Jet, a Directional Aviation company, today announces its plans for the 2017 Kentucky Derby as the Preferred Private Aviation Partner of the Derby Presented by Yum! Brands, Longines Kentucky Oaks, and Churchill Downs Racetrack for a second year. The company will provide expanded travel services through Derby Air powered by Sentient Jet as well as an exclusive breakfast hosted by Sentient Jet Brand Ambassador Chef Bobby Flay, among other offerings.

“As a longtime supporter of the horseracing community, we are honored to partner with the Kentucky Derby as one of the most renowned races in the sport,” said Andrew Collins, president and CEO of Sentient Jet. “We look forward to expanding our host of Kentucky Derby amenities to ensure the most exciting Derby experience for our Sentient Jet Cardholders and beyond.”

In addition to offering Sentient Jet Cardholders the opportunity to purchase tickets to the invite- only Mansion, Sentient Jet will now also be offering an exclusive Derby Day Breakfast with Bobby Flay for its Cardholders on Saturday, May 6 at the acclaimed 21c Museum Hotel from 9:00-11:00AM. During the event, Flay, a horseracing aficionado and Sentient Jet Brand Ambassador, will prepare a southern-inspired, Kentucky-influenced menu and special bourbon cocktail for Cardholders, as well as share his betting tips and picks for Derby.

“Kentucky is a special place to me. It brings to mind three of my favorite things: bourbon, thoroughbreds and amazing southern food,” said Flay. “I’m thrilled to be able to kick off one of America’s greatest sporting events with Sentient Jet on the first Saturday of May with the first meal of that day, a breakfast fit for the Derby.”

As part of its partnership with the Derby, which is one of the most popular sporting events for private aviation, Sentient will also expand its travel services through Derby Air powered by Sentient Jet and will allow non-cardholders to book private travel to-and-from Louisville without a Jet Card commitment. This builds upon last year’s Derby Air service, which was offered exclusively to those who purchased tickets to The Mansion. Both Cardholders and Derby Air travelers flying to Louisville for the Kentucky Derby and Oaks will be treated to a curated Kentucky Derby experience including a bespoke in-flight cocktail created by Flay. Sentient Jet also offered pre-sale VIP tickets to the Derby’s other most luxurious hospitality venues in advance of the public offering.

Sentient Jet was named Preferred Private Aviation Partner of the Kentucky Derby, Kentucky Oaks, and Churchill Downs in a multi-year agreement in 2016. The partnership expanded the company’s longtime presence in the horseracing community as sponsor of the Breeders’ Cup World Championships and Fasig-Tipton.

Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on all-inclusive hourly rates, with the added bonus of 15% discounts on hourly pricing for qualifying round-trip travel. Through Sentient’s recently launched mobile app, Sentient Jet Cardholders can now also book private jet travel on-demand, as well as receive flight details, immediate assistance through a 24/7 live chat feature, and localized recommendations for exclusive benefits.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter, Facebook and Instagram.

Media Contact:
Nike Communications, Inc.
Hayley Karlan

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