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Sentient Jet Named Official Private Jet Partner of the Boston Celtics for Eighth Season

BRAINTREE, MA – October 26, 2016 – In conjunction with the Boston Celtics’ opening game this week, Sentient Jet, a Directional Aviation Capital company, and the Boston Celtics, are pleased to announce a multi-year partnership agreement, extending Sentient’s relationship with the team for an eighth season and beyond. As the Official Private Jet Partner of the Boston Celtics, Sentient Jet will provide a customized jet card offer to Celtics season ticket members, as well as host Executive Suite nights for Sentient Jet Card holders.

“As a Boston-based company, Sentient Jet is an avid supporter of the Celtics,” said Andrew Collins, President and CEO of Sentient Jet. “We are also admirers of the team’ commitment to giving back to the Boston community, and are thrilled to support the Celtics both on and off the court.”

As part of the partnership, Sentient Jet will continue to sponsor the Sentient Concierge Desk within the Putnam Club, and will host multiple pre-game champagne toasts for Putnam Club members. A longtime sponsor of the Celtics, Sentient Jet also sponsored the pre-season dinner for courtside ticket members at Smith & Wollensky, where Coach Brad Stevens and point guard Isaiah Thomas offered insights into the upcoming season. Additionally, Sentient was a hole-in-one sponsor for the Boston Celtics Shamrock Foundation Teeing Up for Kids event and a sponsor for the Boston Celtics Shamrock Foundation Tip-Off Gala this year.

“We are fortunate to partner with Sentient Jet, a leader in their field and a tremendous supporter of our charitable efforts,” said Ted Dalton, SVP, Corporate Partnerships and Business Development. “We look forward to continuing this fantastic partnership for years to come.”

Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on all-inclusive hourly rates, with the added bonus of 15% discounts on hourly pricing for qualifying round-trip travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter, Facebook and Instagram.

About the Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, visit

Media Contact:
Nike Communications, Inc.
Hayley Karlan

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