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Sentient Jet Named Official Private Jet Partner of the Atlanta Hawks

Braintree, MA and ATLANTA, GA – March 16, 2016 – Sentient Jet, a Directional Aviation Capital company, and the Atlanta Hawks are pleased to announce a multi-year partnership agreement. As the Official Private Jet Partner of the Atlanta Hawks, Sentient Jet will launch an exclusive Atlanta Hawks-themed flight card and receive entitlement of the recently designated Sentient Jet Owner’s Lounge inside Philips Arena, as well as host on-site hospitality events with Hawks players and team management. The partnership marks the third NBA team sponsorship for the company.

“Atlanta is a growing destination for our Cardholders, making it a particularly exciting time for us to partner with the Atlanta Hawks,” said Andrew Collins, president and CEO of Sentient Jet. “We look forward to bringing the Hawks and their partners the flexibility of the jet card and our unparalleled customer service.”

In addition to hosting on-site hospitality events with Atlanta Hawks players and team management for current and prospective Sentient Jet Cardholders, Sentient Jet will offer an exclusive Sentient Flight Card offer to Atlanta Hawks VIP ticket members.

“Sentient Jet changed the aviation business with their consumer-empowering and innovative approach to private travel,” Atlanta Hawks CEO Steve Koonin said. “It’s always exciting to partner with a group that values forward-thinking and we are excited for the opportunities this presents to our franchise and its VIP season-ticket members.”

Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on aircraft hourly rates (inclusive of fuel), with the added bonus of 15% discounts on hourly pricing for qualifying travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms including Twitter and Facebook.

About the Atlanta Hawks

With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and Philips Arena remain committed to making Atlantans proud on the court and off. The 2014-15 Southeast Division Champions, the Hawks have made the postseason in eight consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015. Off the court, the organization has built a culture of inclusion, diversity and innovation, all with a touch of Southern Hospitality. It continues into the community where the organization builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences. For more information on the Hawks, log on to today or follow us on twitter @ATLHawks.

About Directional Aviation

Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience, and revolutionary vision, Directional Aviation continues to innovate and reshape private aviation. Directional Aviation’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit


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