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Sentient Jet Launches New Booking App

BRAINTREE, MA – September 22, 2016 – Sentient Jet, a Directional Aviation company, today unveils its new booking app, which allows Jet Card holders to instantly book private jet travel from their smartphones with the touch of a button. Following a record summer for the company in terms of both flight volume and sales, the launch of the new app is the latest in a series of innovative company updates including a sophisticated brand redesign, appointment of Peter Ockerbloom as Executive Vice President, Sales and Revenue Management, and the lease of a new class-A headquarters to support continued company growth.

Available for Android and Apple, the new app features all-new technology for a seamless user experience, providing Jet Card holders with a fast and efficient way to easily reserve and confirm travel plans and receive live flight updates. Through the app, Sentient Cardholders can completely manage their accounts, from quoting and booking flights on demand to reviewing Sentient’s proprietary Sentient Certified™ safety flight reports, managing passenger information, receiving flight details and rating their experience immediately upon touchdown. The app also offers a 24/7 live chat feature, as well as localized recommendations for some of the offers available exclusively to Cardholders through Sentient’s extensive benefits program, including complimentary nights at renowned hotels such as The Peninsula Hotels in New York and Chicago and The Little Nell in Aspen, as well as exclusive retail offerings at Brioni, Roberto Coin and Baccarat.

“Sentient Jet is committed to offering private jet travel solutions to our Cardholders with the utmost flexibility and convenience,” said Andrew Collins, President and CEO of Sentient Jet. “The launch of our new app brings us to the next level in servicing our Cardholders’ personal and business travel needs by allowing them to book flights more quickly and easily than ever before, while providing them with the same unparalleled service and commitment to safety they have come to expect.”

Coming at a pivotal moment for the brand, the new app arrives following Sentient’s best-performing sales summer since 2007, as well as its greatest summer flight volume in seven years. Sentient’s record-breaking results continue to underscore the thriving private aviation market and the growing trend to fly private with the flexibility of a Jet Card, with the company having sold over $104 million of its Jet Cards for the first half of 2016.

Additionally, Sentient welcomed Peter Ockerbloom, Executive Vice President, Sales and Revenue Management, to the team, whose experience in leading roles at Penn Foster, Bain Capital, e-Dialog, and Boston Globe Media will bring valuable expertise to the company as it continues to expand strategically with the market.

“Peter Ockerbloom is an accomplished leader whose proven success in the sales and business development arena will be a valuable asset to the Sentient team,” said Collins. “Our appointment of Peter as Executive Vice President, Sales and Revenue Management will allow us to continue to distinguish Sentient as a provider of best-in-class private aviation solutions amidst a growing market.”

Sentient also recently engaged award-winning communications agency CTP to develop brand ID and a new tagline, “a more thoughtful way to fly,” to capture the company’s level of service, as well as a brand campaign that speaks to the discerning private aviation customer. The rebranding further reflects Sentient’s continued growth and precedes the company’s relocation to its new headquarters in the summer of 2017.

Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15% discounts on hourly pricing for qualifying travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter and Facebook.

Media Contact:
Nike Communications, Inc.
Hayley Karlan

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