Men riding horse at Breeders’ Cup Juvenile Men riding horse at Breeders’ Cup Juvenile
Sentient Jet Continues as Official Private Jet Partner of the 2018 Breeders’ Cup World Championships

Private jet company returns as title sponsor of $2 million Breeders’ Cup Juvenile, demonstrating continued commitment to horse racing industry

QUINCY, MA – October 30, 2018 – Sentient Jet, a Directional Aviation company and the inventor of the innovative jet card model, is pleased to announce that it will continue as the Official Private Aviation Partner of the 35th running of the Breeders’ Cup World Championships. The private jet company’s support of the horseracing community began when it first partnered with Breeders’ Cup over a decade ago. Since then, Sentient Jet has become deeply embedded in the industry with long standing partnerships with Fasig-Tipton and serving as the first ever-private aviation partner of the Kentucky Derby, Kentucky Oaks, and Churchill Downs. Sentient Jet’s participation at the 2018 Breeders’ Cup World Championships reaffirms the company’s avid support of the Thoroughbred community, which also includes connections to several of the sport’s most impressive horses including 2016 Kentucky Derby Winner Nyquist and 2017 runner-up Lookin’ at Lee.


“As a passion point for many of our Cardholders, horseracing has long been near and dear to our hearts. We are delighted to show our continued support of the community as an official partner of the Breeders’ Cup, one of the sport’s most prestigious international events,” said Andrew Collins, President and CEO of Sentient Jet. “The World Championships shows off the most exceptional horses and jockeys in the world and we are looking forward to taking in the exciting weekend of racing alongside our Cardholders, friends, and fans this November.”


As Breeders’ Cup’s official private jet partner, Sentient Jet will reassume its position as the title sponsor of the $2 million Breeders’ Cup Juvenile, which features the most talented 2-year-old Thoroughbreds from across the globe. Sentient Jet will also offer clients and Cardholders a comprehensive VIP experience on-site, including premium seating at and privileged access to the iconic Churchill Downs racetrack.


“With a clear and authentic affinity for horseracing, Sentient Jet is a perfect partner for the Breeders’ Cup,” said Craig Fravel, President and CEO of Breeders’ Cup. “We couldn’t be happier to welcome Sentient back as the official private aviation partner and title sponsor of the Breeders’ Cup Juvenile.”


Sentient’s support of the forthcoming Breeders’ Cup World Championships comes on the heels of Sentient Jet’s passionate involvement in the sport throughout the Triple Crown season, which included a partnership with Winchell Thoroughbreds in support of Veteran nonprofit Homes For Our Troops. Through sponsorships of Kentucky Derby contender Combatant and Preakness and Belmont Stakes contender Tenfold, Sentient Jet helped to raise visibility for the nonprofit, which builds specially adapted custom homes for severely injured post-9/11 Veterans, generating nearly $80,000 in direct donations. In addition to the sponsorships promoting Homes For Our Troops, the private jet company also partnered with Phoenix Thoroughbreds in sponsorship of Belmont Stakes runner-up, Gronkowski, an ode to Sentient Jet’s Boston roots.


One of thoroughbred horseracing’s most prestigious international events, the Breeders’ Cup is Thoroughbred racing’s year-end Championships. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade I events) with purses and awards totaling more than $30 million, will be held for the ninth time at Churchill Downs in Louisville, Kentucky on November 2 and 3.


As one of the country’s leading private aviation companies, Sentient Jet provides clients with private flying opportunities for all their air travel needs. Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid, and Heavy aircraft as well as in two age classes (Preferred and Select). The company recently announced the SJ25+ Jet Card, which offers Cardholders guaranteed access to the most popular and luxurious Super-Mid Size Jets, all of which are Wi-Fi enabled. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value.


About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Boasting a robust digital heritage, Sentient launched a mobile app in 2016, allowing Cardholders to book private jet travel on-demand, as well as receive flight details, immediate assistance through a 24/7 live chat feature, and localized recommendations for exclusive benefits. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter, Facebook and Instagram.


About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.


Media Contact:

Nike Communications, Inc.
Charlotte Goodman

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The Sentient Jet 25-Hour Card and Sentient Jet 25-Hour Plus Card are programs of Sentient Jet, LLC (Sentient®). Sentient arranges flights on behalf of jet card clients with FAR Part 135 direct air carriers that exercise full operational control of charter flights at all times. Flights will be operated by FAR Part 135 direct air carriers that have been certified to provide service for Sentient jet card clients and that meet all FAA safety standards and additional safety standards established by Sentient.