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Sentient Jet Commends Department of Transportation For New Air Charter Broker Regulations

BOSTON, MA – February 13, 2019 – Sentient Jet, a Directional Aviation company and the creator of the innovative Jet Card, is pleased to announce its support of the newly established Air Charter Broker regulations established by the Department of Transportation, which set a new standard for best practices within the private aviation industry. Taking effect on Thursday, February 14, the first-ever set of rules for Brokers mandates transparency between these representatives and their clients, promoting higher safety standards and a better client experience – both key tenets of Sentient Jet’s business model.

“Since its inception 20 years ago, Sentient Jet has been guided by the very principles of safety and transparency that are being called for through the new regulations, and we’re pleased to see that these measures are being standardized throughout the industry,” said Andrew Collins, president and CEO of Sentient Jet. “With these new practices in place, consumers who are new to private aviation can have peace of mind that they’re receiving the best possible product, which will undoubtedly have a profound impact on the charter market as a whole. As the inventor and leader of the category, we celebrate this historical moment and look forward to continuing to do our part in driving the industry to new heights.”

Beginning on February 14, 2019, the new regulations require Air Charter Brokers to comply with consumer protection provisions for air transportation services that they have arranged or been party to arranging on their client’s behalf. For each service they provide, Brokers must disclose, under all circumstances, important details to their clients such as the name and legal D.B.A of the flight operator or carrier, the capacity in which the Broker is acting for the transaction and any additional liability insurance that the Broker carries for the transaction. Additionally, when asked by their clients, Brokers must disclose the nature of any corporate or business relationships that they have with the operator or carrier which may affect their interest in the transaction, as well as the total cost of the service and the total cost of any fees that are not included in the flight quote.

“We welcome the new DOT regulations and are encouraged by this first step at regulating our Air Charter Broker industry,” said Adam Hohulin, senior vice president of flight operations at Sentient Jet. “While reputable brokers have been following these practices all along, the new regulations represent a pivotal moment in private flight that will surely spearhead a new and improved standard across the industry. I encourage clients booking through a Broker to view these rules as a catalyst to familiarize themselves with the process, from how a Broker selects a carrier to what his or her responsibility is when an abnormal situation arises. These new layers of understanding will benefit both existing and first-time private jet fliers alike, broadening our industry’s ability to deliver superlative service for all.”

In addition to the required disclosures called for by the regulations, the new rules also address best practices for Air Charter Broker marketing, prohibiting any unfair or deceptive strategies that do not serve to benefit the client directly. Moving forward, Brokers must not misrepresent themselves as Direct Air Carriers, which would imply a misleading sense of ownership that can affect the client’s sense of security. Further, Brokers must not falsely represent the kinds of services being contracted, the type of aircraft procured, the qualifications of any crewmembers, or membership in an organization that audits or meets the standard of an organization that audits Brokers, operators or carriers.

“At Sentient Jet, we embrace the fact that we are one of the world’s largest Air Charter Brokers and that this comes with the great privilege and responsibility of optimizing the experience for our Cardholders. This mission has earned us the moniker of the most thoughtful way to fly, and our proven safety, sourcing and service processes fosters clients’ sense of trust in private aviation and keeps them coming back year after year,” continued Hohulin. “These required disclosures are a great start at providing private fliers as a whole – not just those with us at Sentient Jet – with some of the pertinent information that can better help them make informed decisions from here on out. We’re looking forward to continuous growth within the industry as a result.”

As one of the country’s leading private aviation companies, Sentient Jet provides clients with private flying opportunities for all their air travel needs. Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid, and Heavy aircraft as well as in two age classes (Preferred and Select). The company recently announced the SJ25+ Jet Card, which offers Cardholders guaranteed access to the most popular and luxurious Super-Mid Size Jets, all of which are Wi-Fi enabled. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is the inventor of the Jet Card. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter, Facebook and Instagram.


Media Contact:
Nike Communications, Inc.
Charlotte Goodman

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The Sentient Jet 25-Hour Card and Sentient Jet 25-Hour Plus Card are programs of Sentient Jet, LLC (Sentient®), an “Air Charter Broker” under DOT regulations. Sentient acts as authorized agent for the Cardholder, which is the “Charterer” under DOT regulations, to contract for transportation services with FAR Part 135 Direct Air Carriers that operate and exercise full operational control over those flights at all times. Flights will be sourced through the proprietary Sentient Certified™ Network of Direct Air Carriers that meet all FAA or comparable foreign safety standards and additional safety standards established by Sentient.