Sentient Jet Reports 2014 Record Year

Revenue growth up 17 percent to $178 million compared to 2013
Sales growth increased 25 percent to $214 million year-over-year

Braintree, MA - January 21, 2015 - Sentient Jet, a Directional Aviation Capital company, today announced that 2014 was recorded as its best year in nearly seven years. The company, recognized for inventing the jet card approach to flying privately in 1999, saw 25 percent year-over-year sales growth and posted increased revenue of 17 percent compared to 2013.

With more than 4,000 active Cardholders, Sentient Jet is the world’s largest independent Jet Card provider. Key performance metrics for the 2014 year include:

  1. Sentient grew revenue to $178 million and sales reached $214 million for 2014.
  2. The Company sold over 37,000 hours in 2014, which is the equivalent of nearly 1,500 25-Hour Jet Cards.
  3. Sales growth increased 25 percent to $214 million year-over-year.
  4. In 2014, the Company recorded a 10 percent increase in corporate travel, defined as Monday through Thursday travel, and a 12 percent growth rate in leisure travel, defined as Friday through Sunday travel.

“2014 has been an outstanding, record-setting year of financial performance, and we are very proud about these latest results,” said Andrew Collins, President of Sentient Jet. “We have not only witnessed a continued resurgence in the private jet industry, but these results are testimony to the popularity and success of our jet card approach to flying privately. We look forward to 2015 as Sentient continues its commitment to the highest safety standards, while offering its customers unmatched flexible and sensible private aviation offerings.”

Continuing on its strong performance, Sentient Jet launched a new marketing campaign this past November called “I fly Sentient Jet.” Whether flying for business, leisure or adventure, the campaign captures the flexibility and sensibility of the Sentient brand through a range of flyers based on their own unique travel needs.

Another key Company initiative includes the launch of its 2015 Exclusive Benefits Guide for Sentient Cardholders. The brochure offers a comprehensive selection of luxurious benefits exclusive to Cardholders through partnerships with some of the world’s finest hotels, resorts, private clubs, restaurants and more. The 2015 issue includes 47 pages and features 22 compelling offerings – 10 of which are new this year. Sentient is also excited to introduce a new Cardholder portal, which will be available in February 2015. The redesigned site will provide an enhanced online experience to assist current Cardholders with managing flights and online billing, while solidifying client relationships, communication and loyalty.

Sentient Jet offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15 percent discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit sentient.com for more information.

About Directional Aviation

Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit www.directionalaviation.com.

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