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Sentient Jet Reports 2013 Best Year Since 2008

Celebrates Increased Growth, Recent Website Launch and Enhanced Cardholder Benefits

Braintree, MA - January 21, 2014 - Sentient Jet, a Directional Aviation company, today announced that 2013 was recorded as its best year since 2008. The company, recognized for inventing the jet card approach to flying privately in 1999, saw key metrics rise to levels not seen since 2008.

With more than 4,000 Cardholders, Sentient Jet is the world’s largest independent Jet Card provider. The company sold over 32,000 hours in 2013, which is the equivalent of more than 1,300 25-Hour Jet Cards, and grew revenue to more than $150 million.

“We could not be more pleased with our 2013 performance, which included our best summer since 2008 and best holiday flying season since 2007,” said Andrew Collins, President of Sentient Jet. “We view these terrific results not only as a sign of our recovering economy and a return to private jet travel in general but also as a validation of the Sentient Jet Card model as it continues to prove more relevant than ever.”

Sentient also reported the following cities as the busiest airports in 2013:

  1. Teterboro, NJ
  2. West Palm Beach, FL
  3. Aspen, CO
  4. Las Vegas, NV
  5. San Francisco, CA

“Sentient Cardholders count on us to ensure their travel needs are met each time they fly and we obsess over every detail to exceed their expectations for both service and safety,” said Collins. “To further upon our dedicated service commitment, we have partnered with some of the world’s most premier, luxury brands to deepen the value of each and every Jet Card commitment.”

Continuing on its recent successes, Sentient Jet is excited to reveal a number of new initiatives, including the distribution of the second annual Exclusive Benefits Guide for Sentient Cardholders, which will be released during the first quarter of 2014. This enhanced program will feature a number of new partners offering benefits and experiences available only to Sentient Jet Cardholders. In addition, Sentient Jet also recently launched a redesigned website to improve the experience of both current and prospective clients by offering a more sophisticated, user friendly layout, design and overall experience. The second phase of this website redesign, to launch mid-year, is the introduction of a new Cardholder portal, designed to assist current Cardholders in a number of ways from managing flights to providing online billing and record-keeping functionality, all designed to enhance and solidify client relationships, communication and loyalty.

Sentient Jet, recognized for inventing the jet card approach to flying privately in 1999, offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15% discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation

Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit

Brian Ruby
(203) 682-8268