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Sentient Jet Named Official Private Jet Provider of the Orlando Magic

Braintree, MA - June 30, 2014 - The Orlando Magic and Sentient Jet, a Directional Aviation company, have announced today a multi-year partnership renewal, naming Sentient Jet as the Official Private Jet Provider of the Orlando Magic. Through this affiliation, Sentient will provide Magic executives and ICON Suite members exclusive access to their private jet card program. In addition, Sentient will have a presence in the ICON Suite in Amway Center.

"We are excited to continue our outstanding relationship with Sentient Jet,” said Magic CEO Alex Martins. “Like the Magic, Sentient Jet prides itself on innovation and customer service and we look forward to sharing the unique benefits from this partnership with our other corporate partners and our ticket holders for many years to come.”

Sentient Jet offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15 percent discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

“We are thrilled to continue our partnership with the Orlando Magic, which will continue to provide the players and staff with our flexible, safe and superior service,” said Andrew Collins, president of Sentient Jet. “In addition, we have cultivated strong connections with the Orlando community and we look forward to strengthening these relationships and community efforts for years to come.”

About the Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court delivering legendary moments every step of the way. The Magic have seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, and 2010), seven 50-plus win seasons and Eastern Conference titles in 1995 and 2009. Off the court, on an annual basis, the Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. In addition, over the last 24 years more than $18.8 million has been distributed to local nonprofit community organizations through the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation

Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables it to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit


Mary McCeney, (646) 277-1219