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Sentient Jet Named Official Private Jet Partner of the 16th Annual Hero World Challenge

Tournament to be held at Isleworth Golf & Country Club December 3-7 2014

Company to donate $20,000 Flight Card to Benefit Tavistock Foundation, Tiger Woods Foundation

Orlando, FL - October 23, 2014 - Sentient Jet, a Directional Aviation Capital company, is pleased to announce that it was named the Official Private Jet Partner of the 16th-annual Hero World Challenge. The event is co-sponsored by the PGA TOUR and will take place Dec. 3-7, 2014 at Isleworth Golf & Country Club in Orlando, Fla. Viewers will have the opportunity to watch five-time champion and host Tiger Woods, defending champion Zach Johnson, 2014 Masters Tournament winner Bubba Watson and an impressive roster of players compete for a share of the $3.5 million purse.

“We are thrilled to be partnering with the Hero World Challenge this year. The tournament’s strong history and heritage paired with its steadfast commitment to providing college opportunities for low-income students has made it an ideal venue to support these worthy causes and we are honored to be a part of this exciting event,” Andrew Collins, president of Sentient Jet said.

Sentient Jet will be donating a $20,000 Flight Card to the Hero World Challenge Gala to benefit the college-access programs of the Tiger Woods Foundation and the Tavistock Foundation. The Tavistock Foundation is dedicated to supporting communities in which the Tavistock Group has significant business interests, with a focus on funding education and medical research programs. The Tiger Woods Foundation seeks to break the cycle of poverty with college-access opportunities for low-income students through learning centers nationwide, a scholarship program, dedicated mentors, professional development workshops and internships.

In addition to the donation, Sentient will be Presenting Sponsor of the Celebrity-Am Pairings Luncheon and will host the “Sentient Jet Lounge” during the tournament. The Celebrity-Am Pairings Luncheon is Tuesday, Dec. 2and attendees include celebrity guests and pro-am participants. The “Sentient Jet Lounge” will be located at the 19th Hole Patio of the Isleworth Clubhouse and will be open to all VIP Sponsor guests. The lounge will offer guests an area to relax and enjoy a glass of champagne, tournament cocktail or their choice beverage. Sentient is also engaged with members of Isleworth Golf &Country Club and Lake Nona Golf &Country Club through various promotional and marketing activities.

The Hero World Challenge is a four-round, 72-hole stroke-play event with a $3.5 million purse and players competing for a $1 million winner's share. The unique showcase, which awards Official World Golf Ranking points, will be held at the challenging par-72, 7,354-yard Isleworth Golf &Country Club for the first time in the tournament's 16-year history. The 2014 elite 18-player field includes Henrik Stenson, Jim Furyk, Justin Rose, Bubba Watson, Jason Day, Matt Kuchar, Rickie Fowler, Jordan Spieth, Billy Horschel, Tiger Woods, Zach Johnson, Graeme McDowell, Jimmy Walker, Hideki Matsuyama, Hunter Mahan, Chris Kirk, Steve Stricker and Keegan Bradley.

Sentient Jet offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15% discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms including Twitter and Facebook.

About Directional Aviation Capital

Directional Aviation Capital is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit

About Tiger Woods Foundation

Where you come from shouldn't mean failure. At the Tiger Woods Foundation, it doesn't. Our programs break the cycle of poverty with college-access opportunities for low-income students. At Tiger Woods Learning Center campuses across the country, scholars in grades 5-12 are immersed in an interactive STEM (science, technology, engineering, math) curriculum. Here, they make the connection between school and career, while planning a road map to college. Tailored to the needs of the first-generation scholar, the Earl Woods Scholarship Program provides college scholarships coupled with an unyielding support system. But we don't stop there. Through dedicated mentors, professional development workshops and internships, our one-to-one philosophy ensures the success of our students in college and beyond. See how our scholars are smashing the cycle of poverty at and @TWFoundation.


Sentient Jet
Mary McCeney, 646-277-1219
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Tiger Woods Foundation
Abby Liebenthal, 301-365-6946
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