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Sentient Jet Celebrates 15 Years in the Sky

Milestone Marks 15th Year Anniversary of Company Founding and Jet Card Invention

2014 Highlights Strong Company Performance, Growing Jet Card Popularity and Private Aviation Resurgence

Braintree, MA - June 11, 2014 - Sentient Jet, a Directional Aviation company, is pleased to announce today that the company is celebrating its 15th year anniversary as a leading private aviation company, recognized for inventing the jet card approach to flying privately. Founded in 1999, Sentient Jet is the world’s largest independent Jet Card provider with more than 4,000 Cardholders. The company sold over 32,000 hours in 2013, which is the equivalent of more than 1,300 25-Hour Jet Cards, grew revenue to more than $150 million and continues profitability into 2014.

As economic conditions improve, the private jet industry is welcoming resurgence in both business and leisure travel. For example, from January 2014 through May 2014, corporate travel, defined as travel from Monday through Wednesday, increased 10 percent for Sentient compared to the same months the year prior. Leisure travel, defined as Friday through Sunday travel, was up 17 percent year-over-year for the company.

This trend, combined with the growing popularity of the jet card model, contributed to Sentient’s biggest May in six years. Sentient recorded May 2014 revenues of $14.5 million, an increase of 16 percent over May 2013. From January 2014 through May 2014, Sentient sold the equivalent of 625 25-Hour Jet Cards and reported revenues of $70.3 million, an increase of 18 percent compared to the same months during 2013.

“We are both proud and excited to celebrate this significant company milestone amongst our employees, partners and loyal customer base,” said Andrew Collins, president of Sentient Jet. “Our sensible and intelligent approach to the jet card, coupled with strong quarterly results, strengthens our competitive foothold in the private jet space. This anniversary is testimony to the hard work of our employees, and we look forward to continually providing superior customer service and flexibility, while remaining committed to unmatched safety for years to come.”

After significant re-branding in 2013, Sentient Jet recently unveiled its second annual ‘Cardholder Benefits Guide.’ The 2014 guide features a number of exclusive partner experiences and offers, available only to Sentient's valued customers including retail partners such as Oscar de la Renta; transportation partners such as Hertz; and hotel and resort partners such as Montage Hotels & Resorts, The Little Nell and The Mark Hotel.

Expanding upon the already robust offerings from its premiere issue in 2013, this year's guide doubled the number of travel and hospitality partners, adding 10 more partners compared to last year. The company will also enhance the customer experience with the introduction of a Cardholder portal, scheduled to launch late this year. The portal will help current customers navigate and manage flights and will provide online billing and record-keeping functionality, which will enhance and solidify client relationships, communication and loyalty.

Sentient Jet offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15 percent discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation

Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables it to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit


Mary McCeney, (646) 277-1219