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Sentient Jet Celebrates 10 Years in Partnership With Aspen Snowmass

Braintree, MA - January 29, 2015 - Sentient Jet, a Directional Aviation Capital company, is pleased to announce today that the Company is celebrating its 10 year anniversary as The Official Private Jet Partner of Aspen Snowmass. To commemorate this milestone, Sentient Jet will offer a new, limited edition “White Card” and will continue to support a wide range of fundraisers and events that benefit the Aspen community.

The commemorative White Card offers the same great industry-leading value of The Sentient Jet 25-Hour Jet Card while providing exclusive benefits that allow Cardholders to experience the best that Aspen has to offer. Guests of Aspen Snowmass who purchase the limited edition card will receive:

  • One complimentary hour of flight time.
  • One Aspen Snowmass Premier Season Pass for either the 2014/2015 or 2015/2016 season and;
  • A $1,000 Aspen Snowmass gift card redeemable at The Little Nell, Ajax Tavern, Cloud 9 or any resort lodge or restaurant on Aspen, Snowmass, Buttermilk or Aspen Highlands mountains.

“We are both thrilled and honored to be celebrating the past decade as the Official Private Jet Partner of Aspen Snowmass,” said Andrew Collins, President of Sentient Jet. “This is a significant milestone for Sentient and we are proud to continue this relationship cultivated over the years. Sentient is engrained in the Aspen community and we look forward to another exciting year of engaging in events both on and off the mountain that support the mountains and the community.”

Throughout the partnership, Sentient has been actively involved with Aspen Snowmass and the Aspen community by hosting and participating in various fundraisers and events including:

  • 10 years as the title sponsor of the popular Sentient Jet Hospitality Tent during Aspen Winternational – the FIS Women’s Alpine World Cup weekend
  • Sponsoring JAS Aspen Snowmass, a not-for-profit organization created to help preserve jazz and related forms of music through world-class events, performances and education program
  • Sponsoring Light It Up Blue (LIUB) Aspen benefitting Autism Speaks & Extreme Sports Camps
    • This year, Sentient has invited Olympic Gold Medalist Jonny Moseley as their special guest and will be auctioning off a ski day with Jonny on Aspen Mountain
  • 10 years of hosting the Champagne Tent weekends in Aspen Mountain’s Gondola Plaza
  • Past support of Challenge Aspen, Aspen Art Museum, Aspen Brain Forum and Aspen Valley Ski & Snowboard Club (AVSC) amongst others.
  • In addition, every time Cardholders fly into Aspen with Sentient, they receive their choice of a seasonal perk including dinner at some of Aspen’s finest restaurants, private ski lessons, spa treatments, guided fishing tours, and rounds of golf.

    “Sentient has been an exemplary partner for Aspen Snowmass for a very long time, and to be celebrating 10 years together is special,” says John Rigney, Aspen Skiing Company’s Vice President of Sales & Events, “The Company is highly respected – our clients value quality, service and reliability, but beyond this, they genuinely appreciate Sentient’s understanding of this resort and its philanthropic commitment to the broader Aspen community.”

    Sentient Jet offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15 percent discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

    About Aspen Skiing Company

    Aspen Skiing Company operates the four mountains in the Aspen Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at

    About Sentient Jet

    Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms including Twitter and Facebook.

    About Directional Aviation

    Directional Aviation is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience, and revolutionary vision, Directional Aviation continues to innovate and reshape private aviation. Directional Aviation’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit


    Mary McCeney, 646-277-1219
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