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Sentient Jet: Private Jet Travel for the 2013 Holiday Season Nearly Doubles 2012 Volume

Company Sees 70% Rise in Holiday Travel, Offers Promotional Holiday Jet Card

Braintree, MA - November 20, 2013 - Sentient Jet, a Directional Aviation Capital company, today announced that private jet travel bookings for the November and December 2013 holiday season have increased more than 70% over the 2012 holiday season, reflecting the continued resurgence in private aviation.

“As reported after Sentient’s strong summer of sales, we expected a very significant holiday flying season and that’s exactly what we’re seeing,” said Andrew Collins, President of Sentient Jet. “Following our biggest flying summer in five years, we’ve already booked travel during this winter’s holiday season that surpasses 2012 levels.”

Popular travel destinations this holiday season include: Palm Beach, Florida, Aspen, Colorado and New York, NY

Travelers flying private to Aspen can also take advantage of exclusive Sentient Cardholder perks such as complimentary local ground transportation to/from Atlantic Aviation provided by Aspen Valet, a private half-day ski or snowboard lesson with an Aspen/Snowmass teaching pro, complimentary accommodations at the Little Nell, Aspen’s only 5-star and 5-Diamond hotel or a 90-minute customized facial or massage at the spectacular Remède Spa located at the St Regis Aspen. Those coming to New York City for the holidays can also benefit from Cardholder perks at The Mark Hotel and Italian Wine Merchants.

“Our vast network of partners provides Sentient Cardholders with access to valuable benefits and experiences not available elsewhere,” said Collins. “When combined with our flexible card model and our industry leading commitment to service and safety, Sentient Jet continues to meet and exceed client expectations and differentiate itself in the industry.”

In addition to increased flying, Sentient Jet is also seeing an increase in sales this holiday season, including brisk sales of a promotional 20-Hour Holiday Jet Card. The 20-Hour Holiday Jet Card will only be available through 2013 and comes with all the same features and benefits of the Sentient 25-Hour Jet Card, including access to Light, Mid, Super-Mid and Heavy aircraft and a one-year lock on both hourly rates and fuel surcharges.

“We’re seeing a positive reaction to the 20-Hour Holiday Jet Card offering as both an introductory-level card for new clients and as a holiday gift that current cardholders are buying for family, friends and business partners,” added Collins.

Sentient Jet, recognized for inventing the jet card approach to flying privately in 1999, offers its 25-Hour Jet Card in four jet size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15% discounts on hourly pricing for qualifying travel – making Sentient’s flexible jet card solution the most intelligent and sensible choice in private air travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation Capital, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation Capital

Directional Aviation Capital is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit

Brian Ruby
(203) 682-8268