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Hertz and Sentient Jet Announce Multi-Year Partnership

Sentient Cardholders Given Hertz Platinum Membership and Access to Hertz Dream Cars

Braintree, MA - October 22, 2013 - The Hertz Corporation (NYSE:HTZ), the world’s largest airport general use car rental company, and Sentient Jet, a Directional Aviation Capital company, are pleased to announce a new multi-year partnership. Through this relationship, Sentient Cardholders are invited to become exclusive members of Hertz Platinum® where they will enjoy privileges reserved exclusively for Hertz’s most elite customers. In 2014, Sentient Cardholders will also have access to Hertz Dream Cars™, a line of ultra-high-end performance vehicles that will complement the private travel experience.

"Like Hertz, Sentient Jet is known for providing world-class service and premium value to its members," commented Mark P. Frissora, Chairman of the Board and Chief Executive Officer of The Hertz Corporation. "We look forward to providing Sentient Cardholders with Hertz Platinum Service where they'll receive the utmost in personal attention, unmatched benefits and a superior car rental experience."

"We are pleased that our partnership with Hertz now allows our clients to receive the personal attention and premium service with their car rental that they're used to when traveling with Sentient," said Andrew Collins, President of Sentient Jet. "We pride ourselves on offering travelers the most sensible way to fly privately and are pleased to align with the number one airport car rental brand in the U.S. to provide a complete luxury travel solution for our clients."

Hertz Platinum benefits include:

  • Personal vehicle delivery to most U.S. private jet terminals or rental locations
  • Guaranteed reservations and upgrades on most car classes
  • A 4-hour no-charge grace period when returning your car
  • Extended weekend rates
  • Discounted rental rates
  • Private car service back to your departure terminal

Hertz Dream Cars, a line of ultra-high-end performance vehicles that redefine the premium car rental experience, offer greater access to high performance luxury vehicles than ever before. The Hertz Dream Car VIP rental experience begins with the personalized reservation service, cars delivered to Sentient Jet, and a one-on-one orientation of the car.

In addition to this new Hertz partnership, Sentient Jet offers a comprehensive selection of exclusive member benefits through partnerships with some of the world's finest hotels and resorts, private clubs, world-class destinations and luxury and lifestyle brands.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation Capital, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries, the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation Capital

Directional Aviation Capital is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and reshape private aviation. Directional’s unique industry expertise enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of evolving market opportunities. For more information, visit

About Hertz

Hertz operates its car rental business through the Hertz, Dollar, Thrifty, and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the fourteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

Brian Ruby
(203) 682-8268