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World Renowned Pebble Beach Resorts Takes to the Skies
with Sentient Jet, Inc.


Legendary Resort Destination Selects Sentient As Official Supplier of Private Jet Travel

Partnership Features Exclusive Pebble Beach Offerings for Sentient Members And Access To The Comfort, Convenience and Luxury of Sentient Travel For Pebble Beach Guests


Weymouth, MA, December 7, 2005 - Pebble Beach Resorts, famous worldwide for its peerless golf courses, breathtaking natural beauty and rich heritage, has formed a partnership with Sentient Jet Membership, the leading provider of private jet membership, making Sentient the Official Supplier of Private Jet Travel to the Pebble Beach Resorts. In addition to providing easy access to private jet travel for Pebble Beach guests, Sentient will also participate in Pebble Beach events such as the Concours d'Elegance, one of the world's most famous classic car exhibitions, and the AT&T Pebble Beach National Pro Am, a premier PGA Tour event.

"Pebble Beach is one of the world's truly unique and incomparable destinations, and it was tailor made for the convenience and flexibility of Sentient travel," said Steven Hankin, chief executive officer of Sentient. "We are thrilled to make it easier for Pebble Beach guests to enjoy everything the resorts can offer, from playing courses that golf legends like Jack Nicklaus consider to be among the best in the world to experiencing the area's exclusive shopping opportunities and boundless natural beauty."

"Pebble Beach is already a top destination for private jet travel, particularly for many of our customers," Hankin continued. "We've seen traffic to Monterey Peninsula Airport, which serves Pebble Beach, double over the past year, and we expect this trend to continue and gain momentum in 2006. As a result, we are looking forward to serving many more Pebble Beach guests through this unique partnership."

Through the new partnership, current and past guests of Pebble Beach will be able to enjoy the ease, convenience and comfort of Sentient when traveling to and from the area by simply calling Sentient or a Pebble Beach Resorts reservation agent. Sentient members will gain preferred access to packages at the Pebble Beach golf courses, spa and resorts, as well as enjoy a number of exclusive, members-only opportunities when visiting Pebble Beach.

"Our guests expect the best when they come to Pebble Beach. Our partnership with Sentient, with their focus on the flawless execution of every trip, every time, adds a unique luxury experience for the Pebble Beach traveler," said David Stivers, Executive Vice President, Pebble Beach Resorts. "The comfort and flexibility of Sentient travel will help our guests get even more out of their Pebble Beach visit, whether they are playing golf, enjoying nature, or exploring the area's unique shops and restaurants."

Earlier this year Sentient's Wine & Spirits Ambassador, Anthony Dias Blue, participated in Sentient's Welcome Reception for the Concours d'Elegance. Mr. Blue hosted a live auction of wines to raise funds for the Pebble Beach Company Foundation, a community organization focused on providing scholarships and grants to educationally oriented institutions in Monterey County.

About Sentient Jet
Sentient Jet, Inc., headquartered in Weymouth, MA, is the leader in private jet membership. Members enjoy access to premium executive class aircraft with a guaranteed response time anywhere in the continental United States in ten hours or less. Sentient Jet Membership is a jet membership program of Sentient Jet, Inc., a wholly-owned subsidiary of Sentient Jet Holdings, LLC. All flights are operated by FAR Part 135 air carriers ("Operators"), who shall maintain full Operational Control of charter flights at all times. Operators providing service for Sentient Jet Membership must meet both FAA safety requirements and additional standards established by Sentient Jet, Inc. Some flights will be operated by Sentient Flight Group, LLC or by one of the wholly-owned subsidiaries of Sentient Jet Holdings, LLC, each as an individual FAR Part 135 air carrier with full Operational Control of their respective charter flights and each operating in full compliance with all FAA requirements and Sentient Jet, Inc. standards. The Sentient Program is the flexible, safe, convenient and economically prudent approach to private jet travel. More information on Sentient is available at www.sentient.com

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Contact:  John Hartz
Sloane & Company
212.446.1872
jhartz@sloanepr.com



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