New York, NY. - July 30, 2008 - Breeders’ Cup, the most prestigious global event in Thoroughbred racing, announced today that Sentient Flight Group (“Sentient”), in its first year as a Breeders’ Cup premier partner, will launch “The Perfect Trip,” a fan poll to determine which horse and jockey had the best trip around the track in the 24-year history of the Breeders’ Cup World Championships.

Fans can log on to www.breederscup.com/perfecttrip to view footage of each trip and to vote on their favorite from 10 finalist races:

“The ‘Perfect Trip’ in Thoroughbred racing represents the ultimate in diligence, passion and dedication, combined with flawless execution,” said Kevin Vaughan, Chief Marketing Officer of Sentient. “At Sentient, these values form the foundation of the service we provide to our clients, and we strive to deliver the Perfect Trip on each and every flight. We are honored to partner with the Breeders’ Cup to sponsor this creative and exciting campaign that will allow the racing fan to relive these incredible races and have fun selecting the one Perfect Trip that stands above the rest.”

The Blood-Horse magazine will also feature a ten-week campaign to showcase each of the ten Perfect Trips beginning in July. The winner of the Perfect Trip Award will be announced at a Breeders’ Cup function on Friday, Oct. 24 and during the Oct. 25 Breeders’ Cup broadcast on ESPN.

In addition, Sentient will support the promotion with its first ever TV advertising campaign, which debuted last Saturday on the ABC telecast of the BCC from Saratoga.

“Within the first few months of becoming a member of the Breeders’ Cup family, Sentient has exceeded our expectations as a creative and active marketing partner,” said Peter Land, Chief Marketing Officer of the Breeders’ Cup. “The Perfect Trip promotion will no doubt appeal to hardcore and casual horse racing fans.”

The 2008 Breeders’ Cup World Championships, with $25.5 million in purses, will be televised live on Oct. 24-25 on ABC, ESPN, ESPN2 and in more than 120 countries. The Breeders’ Cup will feature 14 races over two days with Championship Friday dedicated to female Thoroughbred championship racing and special festivities. The 2009 Breeders’ Cup will also be held at Santa Anita Park.

The ten finalists were selected by a panel of industry experts that included:

About Sentient Flight Group
Sentient Flight Group is a leading private aviation company in the United States. The Sentient Jet Membership Program is the most flexible and economically sound approach to private aviation. Members enjoy access to premium executive-class aircraft with a guaranteed response time of as little as ten hours anywhere in the continental United States. The program features guaranteed availability as well as both one-way and round-trip pricing at fixed hourly rates. Sentient Charter is built off the company’s superb reputation for service and safety and offers clients expert solutions for specific itineraries, including complex road shows, international travel, and large group commercial charter. Sentient Flight Group also includes the national fuel purchasing and management program, AvBuy, and the online private jet charter marketplace, www.privatejets.com.

Sentient Membership and Sentient Charter arrange flights on behalf of clients through access to a strong network of certified operators and aircraft. Flights are conducted by FAR certified air carriers that exercise full operational control at all times. Operators approved to provide service for Sentient must meet all FAA safety standards and additional safety standards established by Sentient.

About Breeders’ Cup
Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup is located in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup website. More information is available at www.breederscup.com.

Media Contacts:
Jason Howarth
Conover Tuttle Pace
508-353-0063 (Cell)
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Anton Nicholas
Sentient Flight Group
917-862-4449
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