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| SENTIENT FLIGHT GROUP JOINS BREEDERS' CUP AS OFFICIAL MARKETING PARTNER |
Sentient Becomes the Official Private Aviation Sponsor of the Breeders' CupNew York, NY – March 10, 2008 - The Breeders' Cup and Sentient Flight Group, Inc. ("Sentient"), one of the nation's leading full-service private aviation companies, announced today that Sentient has become the Official Private Aviation Partner of the Breeders' Cup. As a multiyear official marketing partner, Sentient will participate in the highest level of sponsorship for the Breeders' Cup World Championships, the most prestigious global event in thoroughbred racing. The 2008 Breeders' Cup World Championships, with $25.5 million in purses, will be held at the Oak Tree Racing Association meet at Santa Anita Park in Arcadia, Calif., on October 24-25. The 2008 Breeders' Cup marks the 25th running of the event and will be televised live on ESPN and in more than 120 countries. The 2009 Breeders' Cup will also be held at Santa Anita Park. As part of the agreement, Sentient and the Breeders' Cup will jointly develop media and entertainment marketing programs to support the event in the Los Angeles marketplace and on a national level. Sentient will conduct hospitality events at the Breeders' Cup World Championships and throughout the year at other Breeders' Cup-related venues. Sentient will also provide the Breeders' Cup with a variety of customized private travel programs for its constituents. "The Breeders' Cup has established an unparalleled reputation for excellence in a highly competitive field and we are proud to be named their Official Private Aviation Partner," said Steven Hankin, chief executive officer of Sentient Flight Group. "Given the tremendous appeal of the Breeders' Cup World Championships, this partnership is a perfect fit for our marketing efforts across all of our core businesses, including aircraft management, jet membership, and retail charter. We are thrilled to have the support of this world-class organization as we continue to build Sentient as a premier full-service aviation company." The Breeders' Cup is the newest property in Sentient's substantial partnership portfolio, which includes, Aspen/Snowmass®, Pebble Beach Resorts® and Pinehurst Resort®, The PGA TOUR®, the Gary Player Group, Saks Fifth Avenue®, and the American Express® Private Jet Services Program. The Breeders' Cup partnership is Sentient's first entrance into horseracing. Within a short period of time, Sentient has emerged as a leader in the private aviation industry, known for its relentless focus on customer service and its innovative approach to safety. In addition to being the nation's leading aircraft management operation, the company also includes the Sentient Jet Membership Program, with more than 3,000 active Members, and is the also the largest provider of private jet charter services. "Sentient Flight Group is a fast growing, aggressive company that shares many brand attributes with the Breeders' Cup, and we are thrilled to welcome Sentient to our exclusive roster of official Breeders' Cup marketing partners," said Bill Farish, chairman of the Breeders' Cup. "We are confident that Sentient can identify and maximize business opportunities within the loyal international audience for the Breeders' Cup." # # # # # # Media Contacts: |
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