careers

Job Purpose:
Responsible for coordinating online marketing initiatives to drive business results and support Sentient’s online strategies across all brands.

Duties and Responsibilities:

Content Management

• Update content of sentient.com and other Sentient sites using JOOMLA! Content Management System to post news and other information and to maintain site freshness

Search Engine Optimization

• Manage and optimize meta data and page titles of all Sentient web pages based on keyword target lists to drive SEO results
• Develop appropriate external links using anchor text with target keywords to drive traffic and enhance SEO efforts and also optimize internal linking
• Maintain and update keyword and campaign target lists for each site
• Work with Marketing Director to develop and execute tactical plan to improve rankings for underperforming natural search keywords

Search Engine Marketing

• Manage landing pages associated with Search Engine Marketing (SEM) campaigns - creating new pages as needed and running A/B tests on existing pages to improve conversion performance
• Assistance in development of new ad copy for testing

Email Marketing

• Set up automated and ‘batch and blast’ email marketing contact programs using Marketo and other tools for outreach to prospects and client groups, working in close coordination with Sales and Client Management organizations

Administrative

• Use Google Analytics, Google AdWords, Google WebMasters and other tools to measure site effectiveness and results from ongoing initiatives, as well as track trends in visitor volume and behavior across key traffic sources
• Work with external creative agencies, consultants, and other vendors
• Monitor budget activities and process invoices
• Report on results for all online marketing related activities – monthly and on as-needed basis

Experience and Abilities:

Education

• Bachelor's degree required

Experience

• At least 1-3 years experience in online marketing with a focus on web content and advertising: SEO, SEM and email marketing

Knowledge

• Working knowledge of HTML and Photoshop required
• Working knowledge of CSS and Google product suite preferred
• Knowledge of JOOMLA!, SalesForce.com and/or Marketo a plus

Personal Traits

• Demonstrated track record of increasing responsibility
• Proven ability to track and analyze results
• Ability to work in and across a dynamic, entrepreneurial organization, in both a team and independent environment
• Strong project management skills with accountability and ownership of results
• Creative problem solver
• Strong analytical skills
• Detail oriented
• Performs well in ambiguous situations
• High comfort with multi-tasking
• Responds quickly and easily to change
• Strong cross functional communication, influence skills
• Solid relationship builder with internal and external constituents
• Strong written and oral communication
• Self-motivated and hard working